One Campaign, Three Channels: A Guide to Unified Campaigns
Most businesses run three separate tools: one for SMS, one for WhatsApp, one for email. The result is that the same customer gets the same m...
WhatsApp Campaigns: Message Types, Limits, and Avoiding Bans
WhatsApp is the most powerful marketing channel in the Egyptian and Arab market — and the most dangerous if you use it badly. This article c...
Cloud API, QR Device or Android SIM? Choosing a Gateway
The gateway is the road your message travels. Mersal gives you more than one road per channel, and each has different costs, reliability and...
The AI WhatsApp Bot: Learning From Your Content to Answer Customers
Most bots answer with rigid menus: "Press 1 for sales, 2 for support." Customers hate it, because they arrived with a specific question and...
The Automation Builder: From a Keyword to a Full Customer Journey
Automation doesn't mean sending one automatic message. It means a customer enters a path that branches on their behaviour: did they reply or...
Contacts in Mersal: Excel Import, Custom Attributes and Segments
The quality of your database sets the ceiling on your results. The best marketing message fails against a random list of numbers, and a simp...
Lead Generation: From Google Maps to a Ready Contact List
If you sell B2B, the hardest step is finding who to talk to at all. Google Maps contains every business in your city with names, numbers and...
Why Your Email Lands in Spam: DKIM and Tracking Domains
If you're sending email campaigns and seeing no results, the problem usually isn't the content — your mail isn't reaching the inbox at all....
Passwordless Login: The Mersal OTP Plugin for WordPress
Forgotten passwords are the biggest cause of lost customers at login. The Mersal OTP plugin removes the problem entirely: the customer enter...
Mersal Assistant: An AI That Answers Customers and Takes Orders
A normal chat widget says "leave a message and we'll get back to you" — and the visitor closes the tab. Mersal Assistant is a WordPress plug...
WhatsApp Manager: Every Business Conversation in One Inbox
When conversations live on one phone in one employee's hand, the business is hostage to that phone. The employee leaves, the history leaves...
The Mersal Ecosystem: Add-ons, Apps and the API
Mersal isn't one closed platform — around it sits an ecosystem of add-ons and apps that connect it to the tools you already use. This articl...