This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed. Please read the following carefully to understand how we handle your personal data.
Who We Are
Our website address is https://mersal.it.
Mersal is a multi-channel bulk-messaging and marketing-automation platform — SMS, WhatsApp, and Email campaigns, CRM, automation, and AI tools — operated from Cairo, Egypt.
You can reach us any time at [email protected].
Information Collected Automatically
Some information is collected automatically and anonymously — such as country or region, browser type, and operating system — to help us understand traffic on our site and improve our services. This information may be collected by third-party analytics tools.
Information You Choose to Provide
- Account registration: your name, email address, and phone number.
- Contact lists: recipient data (names, phone numbers, emails) that you upload to run campaigns. You remain the owner and controller of this data.
- Support and contact forms: the details you submit when you contact us.
Cookies
We use cookies to keep you signed in, remember your language and display preferences, and measure anonymous usage. See our Cookie Policy for details.
Message Data and Transit Processing
- Mersal operates as a secure, real-time transit gateway. We do not read, index, or permanently store the contents of your private conversations.
- Media files and delivery logs are retained only as long as needed for delivery and troubleshooting, then purged automatically.
- We may see your connected numbers and the files you upload on our platform in order to combat misuse and ensure system stability.
- Once you delete a number from our system, the number and its associated message logs and metadata are permanently deleted from our databases.
- We strongly recommend using a phone number designated strictly for business purposes.
Who We Share Your Data With
We do not sell or lease your personal information to third-party advertisers. Data is shared only with the service providers required to operate the platform — such as payment gateways, SMS carriers, and messaging APIs — and only to the extent needed to deliver the Service.
How Long We Keep Your Data
Account data is kept for as long as your account is active. Transactional records may be retained where required for legal or accounting obligations. You can request deletion of your data at any time — see Delete User Data.
Your Rights
You can view, edit, or request deletion of your personal information at any time from your dashboard or by contacting [email protected].
Security
All traffic between you and Mersal is encrypted over HTTPS/TLS. Payment card details are never stored on our servers and are handled exclusively by PCI-DSS-compliant payment providers.
Changes to This Policy
We may update this policy from time to time. The latest version is always available on this page.