Mersal is fully dedicated to preventing unsolicited bulk messaging (spam) and protecting the integrity of SMS, WhatsApp, and email communication channels. This policy outlines the strict compliance guidelines required of all users.
Who We Are
Our website address is https://mersal.it.
Mersal is a multi-channel bulk-messaging and marketing-automation platform — SMS, WhatsApp, and Email campaigns, CRM, automation, and AI tools — operated from Cairo, Egypt.
You can reach us any time at [email protected].
1. Defining Spam
Spam is sending bulk, automated, or unsolicited commercial messages to recipients who have not explicitly granted your business consent to message them.
2. Strict Opt-In Requirements
- Active consent: the recipient must have opted in — for example by checking a consent box during checkout or subscribing — before receiving transactional or promotional messages.
- No harvested lists: purchasing, scraping, or exchanging contact databases is strictly forbidden and constitutes a material breach of our terms.
3. Easy Unsubscribe (Opt-Out)
- All promotional broadcasts must include clear, actionable opt-out wording (e.g., “Reply STOP to unsubscribe”).
- If a recipient opts out, you must immediately remove them from your active lists and cease further messaging.
4. Best Practices to Protect Your Numbers
- Warm-up period: avoid sudden massive spikes in message volume; build sending history progressively.
- Randomized intervals: use random delays between dispatches to resemble natural communication.
- Personalization: merge placeholders (customer name, order item) to ensure content variance.
5. Violations and Account Sanctions
Mersal reserves the right to audit transmission metrics and recipient report rates. In cases of spam threshold breaches, Mersal may temporarily restrict sending, suspend your dashboard, or permanently terminate the account with no refunds.